SheSTARTShere.™
We're building Australia's first sports nutrition bar for adolescent girls — for training days, study nights and everything in between.
Zero spam. We don't do needy.
For parents and guardians. Under 18? Ask a parent to sign up for you.
Elevated sports nutrition for teen girls in motion.
Discover our brand
Our Why
“I couldn't find it for my daughter, so I'm making it for every girl.”
Her body is busy. Really busy. Between 11 and 16, a girl is growing fast, starting her period and building the bones she'll rely on for the rest of her life. If she plays sport, she's doing all of that on top of training.
There was nothing on the shelf I could find that was built for her. Everything I picked up was made for adults, either to fit the gym-body mould or for a restrictive, low-calorie diet. None of it was made for her body or her stomach.
I'm making this bar because our girls aren't an afterthought. I want something I can throw into my own daughter's school bag and trust. School-friendly, gentle on her stomach, and with the iron, calcium and protein her growing body needs.
I want her to feel like someone made this just for her. Because someone did.
Jovita Sinha, Founder
Unpack Our Why2032
Her2032Starts Now
Pass the baton.
In 2032, today's 11-year-old will be 17. Our Class of 2032 campaign makes sure cost doesn't stop her getting there: every 2,032 bars sold funds a full sporting membership for a girl who'd otherwise miss out.
Be the reason she plays.
The waitlist
Save her a spot
Joining the waitlist officially makes you a Jovita X Insider.
Translation? You’re in the running for our 2027 Lab Box Drops — we’re choosing twenty insiders for real-world, bottom-of-the-backpack testing.
Taste it first. Call the shots. Tell us if it’s ready.